The Art of Evangelism

Guy Kawasaki describes The Art of Evangelism by listing the ten fundamental principles of evangelism.

  1. Create a cause
  2. Love the cause
  3. Look for agnostics, ignore atheists
  4. Localize the pain
  5. Let people test drive the cause
  6. Learn to give a demo
  7. Provide a safe first step
  8. Ignore pedigrees
  9. Never tell a lie
  10. Remember your friends

It’s business oriented list but lists at least five things I would consider the building ground of any evangelism. It might apply to religion as well but haven’t thought about that.

Discordianism – being a cause you can love as much – would add at least one other fundamental principle: “An Evangelist is Prohibited from Believing What he reads

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