Guy Kawasaki describes The Art of Evangelism by listing the ten fundamental principles of evangelism.
- Create a cause
- Love the cause
- Look for agnostics, ignore atheists
- Localize the pain
- Let people test drive the cause
- Learn to give a demo
- Provide a safe first step
- Ignore pedigrees
- Never tell a lie
- Remember your friends
It’s business oriented list but lists at least five things I would consider the building ground of any evangelism. It might apply to religion as well but haven’t thought about that.
Discordianism – being a cause you can love as much – would add at least one other fundamental principle: „An Evangelist is Prohibited from Believing What he reads“